Job Openings >> Content Marketing Manager
Content Marketing Manager
Summary
Title:Content Marketing Manager
ID:1121
Department:Marketing
Salary Range:N/A
Description

Hatteras, located in Tinton Falls, NJ, is a technology-driven Print Solutions Provider for Fortune 500 companies throughout the world. Our ability to provide graphic communication solutions across a broad range of media outlets allows us to be a one stop for graphic communication. The superior quality and service that we provide is due to our employees and their total commitment to satisfying the needs of our customers. This, coupled with our state-of-the-art facilities, makes Hatteras an industry leader.

A career opportunity at Hatteras is an opportunity to become part of our ambition, diversity, and culture and to have a chance to learn from, work with, and grow professionally among people who are leaders in their fields. We are always looking for creative, bright, hard-working individuals to join the Hatteras team!

Hatteras has an immediate opening for a Content Marketing Manager.

Position Overview:

We’re currently looking for an ambitious Content Marketing Manager who can help communicate our brand story to drive awareness and revenue growth within our core markets. 

Are you a strong storyteller with a passion for driving brand awareness? Do you have both a creative and analytical mindset? Are you a results-driven marketer who can conceptualize and execute marketing programs from start to finish? If so, this is an excellent opportunity for you to leverage your content and strategic marketing skills to help take our company’s marketing operation to the next level.
 

Essential Duties and Responsibilities:

Content Creation

  • Develop written and visual content for a wide variety of digital and offline marketing programs including social media, direct mail, events, marketing/sales collateral, presentations and proposals
  • Write in a style that brings our business to life through effective, concise storytelling targeted to different business audiences 
  • Work with both staff and clients to create testimonials and case studies
  • Capture and edit image and video assets to leverage across multiple platforms
  • Develop social media plans, SEO strategies and editorial calendars that are aligned with our core solution lines and designed to drive demand and brand awareness
  • Update Hatteras’ website to more effectively represent current and new service offerings
  • Monitor online and competitive trends to identify opportunities to better distinguish Hatteras

Campaign/Project Management:

  • Own the complete lifecycle of marketing campaigns (planning, execution, measurement) for email, events, blog posts, and customer engagement initiatives
  • Manage the creation and deployment of our email marketing program using Mailchimp
  • Actively manage our blog and client portfolio on our website
  • In collaboration with the CMO, develop and execute go-to-market plans, building the content marketing strategy to support them
  • Maintain detailed project schedules and keep track of many competing deadlines
  • Oversee the work of internal and external creative resources
  • Maintain marketing budgets

Sales Enablement:

  • Create content for client presentations and proposals
  • Maintain a library of client projects to be used as sales tools
  • Develop market-specific decks, one-sheets and other sales aids
  • Assist the sales team in a variety of prospecting efforts through the creation of effective, tailored, one-to-one messaging
     

Skills & Qualifications

  • 3-5+ years B2B marketing or agency experience; print industry experience a big plus
  • Superior skills in copywriting, driving content strategy and managing editorial calendars
  • Ability to articulate a basic B2B content marketing strategy
  • Proactive self-starter with proven ability to successfully manage projects from beginning to end
  • Solid understanding and experience with digital marketing platforms
  • Experience using CRMs and marketing automation platforms
  • Experience overseeing and contributing to the design of marketing materials; graphic design skills a plus
  • Passion for identifying content opportunities to drive brand awareness
  • Ability to effectively interact with senior management and across all departments
  • Ability to work efficiently in a fast-paced environment, while maintaining a positive, goal-driven attitude
  • Bachelor’s degree or higher, preferably in Marketing, Communications, Journalism, or English
  • Copywriting samples required

EEO Statement
Hatteras is an Equal Opportunity Employer. Hatteras does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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